The technical side of fashion.

Monica Houlihan



Entrepreneurial and spirited, Monica is ready to bring your product to market.

Since 1993 Monica Houlihan, owner of Tag Studio, has been a prominent patternmaker/technical designer for the creative and vibrant San Francisco and New York garment industries.

A patternmaking professional and lecturer, Monica creates patterns for every apparel category from womens’, mens’, childrens’, handbags and even a mustache for automobiles!


Connect with me on

Tag Studio provides:

  • Computer generated 1st through production patterns using Pad system software (with dxf import-export capabilities)
  • Cutters must
  • Sketch
  • Paper prototype as needed
  • Development of blocks
  • Fit consulting

Client provides:
To assist in the creation of your pattern please provide any of the following items:

  • Pattern block
  • Detailed sketch
  • Specification sheet
  • Garment with correct silhouette and fit desired
  • Example of design detail in the form of a garment or bag (i.e. collar, cuff, closure, placket)



What my Clients Say



Isabelle Laub, Designer of Prance, San Francisco, CA

“Monica is a true pleasure to work with and has the technical expertise and foresight to create patterns that will transition into production seamlessly. She offers solutions to bring ideas into reality. Hands-down, Monica is my first choice in pattern-making.”



Kristen Gloviack
PAD System Technologies, Inc., Hong Kong, Montreal, Los Angeles

“PAD System Technologies, Inc. is in the business of performing apparel production tasks quickly and intelligently. Monica Houlihan, an extremely talented pattern maker, brings this latest technology to her work. Tag Studio is a company that PAD can recommend to our customers with no worry that there will be a mistake or overcharge. Analytical with a creative mind and good business sense,  Monica is the kind of PAD user that deserves the highest level of recommendation. She is never afraid to ask a technical question about the software to give her the best result for her clients.”

Sandra Betzina, Vogue Pattern Designer, Today’s Fit,  Power Sewing, Craftsy Instructor

“Monica Houlihan is the best in the business. She is easy to communicate with. She is exacting in her work, meets deadlines and offers helpful suggestions to make construction easier. After fourteen years and hundreds of patterns later, Monica has been and continues to be an asset to my business.”



Catherine Jane, Designer & Fashion Blogger, Trending Lightly

“It has been my pleasure to work with Monica Houlihan. Monica’s extensive experience qualifies her as a master patternmaker. In addition she is well versed in all areas of sampling, fit, pattern making and production. Developing a clothing line is a daunting task but with Monica’s in-depth skills and refreshing mannerisms she is able to seamlessly guide one through the twists and turns of producing a quality line of clothing.”





Client List

vermeulen VS vogue travel tommy RL nautica levi JB jamy isda hanna-anderson gymboree disney betsey athleta vermeulen VS vogue travel

follow us on


Thank you for your interest in Tag Studio.

I welcome your inquiries and invite you to call me to discuss your project needs.


Phone: (415) 664-2408

Address: 519 Lincoln Way, #2,
San Francisco, CA 94122


$75 per hour for the following services:
  • Pattern-making from initial concept to final sample
  • Consulting
  • Fittings
  • Pattern prep for production
  • 3D prototype development

Payment terms: C.O.D.
(Cash on Delivery)